Market Narrative
Zeekr Just Made Luxury SUVs Harder to Explain
The Zeekr 9X is not interesting because it is another large, expensive SUV. It is interesting because it makes the luxury SUV category feel unsettled again. For years, the formula was relatively easy to understand: a luxury SUV needed presence, comfort, refinement, a prestigious badge, and the kind of brand story that made the owner […]
Netflix Spent $17 Billion. YouTube Spent $0. Guess Who Won.
These days, the way people watch movies and shows is changing a lot. A big part of that change comes from a group called Gen Z. If you have heard the term but aren’t quite sure what it means, Gen Z is the generation of young people born roughly between the mid 1990s and early […]
Hollister Stopped Making Traditional Ads and Sold More
Have you ever stopped to think about why you can remember the exact song playing at your high school prom, but you probably cannot remember a single TV commercial you saw that same year? There is a very specific reason for that. And it is the exact same reason why one of the biggest teen […]