Behaviour & Choice
Why Brands Are Hiding Golden Tickets Inside Everyday Products
In the US, there’s a golden ticket hidden somewhere in a Five Below store near someone. There might be one inside a Chick-fil-A cup. There’s almost certainly one inside a KPop Demon Hunters trading card pack. And the brands behind these products aren’t doing it because they’re generous. They’re doing it because they’ve discovered something […]
The Most Powerful Social App May Be the One Gen Z Sees as Useful
Why does this story matter? We often talk about social media as one big thing. Gen Z sees it in a much sharper way. Each app has a job. TikTok gives them a fast escape. YouTube gives them help and comfort. Facebook can feel practical and cringe at the same time. X can feel loud […]
Fewer Options Increase Sales and Here Is the Proof
What if I told you that the secret to selling more is to offer less? I know. That sounds completely backwards. Every instinct in business tells you to give people more choices. More products, more features, more options. The thinking is simple: the more you have, the more people will find something they like. Right? […]