Marketing and communications, with a view of what comes next
I’m Josh Mathias, a Dubai-based marketing and communications professional with 16+ years of experience across MENA. Having lived in the UAE for around 40 years, I bring a local perspective to the brands, technology and ideas shaping the region.
My work spans PR, influence and communications. I’m interested in how organisations explain their value, earn trust and stay relevant as audiences and industries change.
What I bring
Communications strategy
I connect business priorities with clear messages and a focused communications approach, informed by the market and the people a brand needs to reach.
Brand, reputation and influence
I work on how brands are understood, how stories travel and where trust is built. Through agency roles, my experience includes work with Google, Intel, Huawei, DHL, Oracle, XPENG, LG, Anker, Autodesk and Samsung.
AI, technology and automotive
I follow the tools, products and ideas changing how we work and what we buy. My reviews and industry commentary sit alongside my professional insights: a practical view of technology and automotive through the lens of life in the UAE.
Work I’m proud of
Led the PR for Horizon FCB Dubai’s Break Chains with Blockchain, winner of three Silver Lions at Cannes Lions 2022.
One site, a connected perspective
Insights explores marketing, communications, reputation and the choices people make. Tech Takes keeps my reviews and field notes on AI, technology and cars in their own space. Both reflect the same curiosity about how people and markets change.
Let’s Connect
For a marketing or communications challenge, or a conversation about the industries shaping the UAE, get in touch.